Your products and services won’t sell, no matter how exceptional they are, if no one knows they exist. That’s where advertising comes into play. Yet for a small business with a limited budget, an ad placement in traditional media is costly. But thanks to Facebook’s online platform, advertising is now more affordable. Why advertise on […]
Many business owners believe they should be promoting their organization in as many places as possible. Realistically, however, updating social media statuses without proper planning and strategy could do more harm than good. Read on to understand how timing is everything in social media marketing. Social media has helped businesses not only to cut down […]
More consumers are now turning to online reviews to help in their buying decision process. With Google reviews, you can enhance your online presence by making sure your business ranks well in search engine results pages (SERPs). Here’s what you need to know to make that happen. How Google changed search results Google now […]
There are no one-size-fits-all options when it comes to the right social media platform for your small- or medium-sized business. Facebook might be the biggest name in social media networks, but there are trendier platforms like Instagram and Twitter that millennial customers usually prefer. Different platforms attract and cater to different people, and it’s essential […]
Your brand’s online reputation is not helpless from negative reviews on consumer complaint sites. Though it’s nearly impossible to remove them from the Internet, there are online reputation management strategies you can use to deal with these pesky complaints. Don’t engage site or users directly Don’t send emails demanding to have the content removed or […]
With all the hype around cloud computing, you’ve certainly heard about the cloud-based office applications being offered by Microsoft, Google and Apple. All are promising cheap, easy and convenient computing…but are they REALLY all they’re cracked up to be?
The most important thing you need to know is that these are relatively new technologies with new features being added on a monthly, even weekly, basis.
Since Alexander Graham Bell made the first phone call to his assistant Watson, the phone has come a long way. And now thanks to Internet technology, it's possible to make phone calls over the Internet using VoIP technology or voice over Internet Protocol (IP).
While there are a number of advantages to a VoIP system over a standard phone system, the biggest reason companies switch is to save money.
Facebook’s most recent monthly active users numbered over 2.3 billion. That’s almost one account for every three people on the planet! Many of your ideal customers use this platform to interact with businesses and creating a page for them to engage with yours costs almost nothing. Here are six free ways to get more eyes […]
Late last March, the infrastructure of Atlanta was brought to its knees. More than a third of 424 programs used nearly every day by city officials of all types, including everyone from police officers to trash collectors to water management employees, were knocked out of commission. What’s worse, close to 30% of these programs were […]
Look around your office. Isn’t it great to see your team hard at work on their computers? Yet if we take a closer look, let’s see what’s really happening…
Joe, your new sales rep, is poring over last weekend’s game stats…
Amy in marketing is looking for a new job, surfing your competitors’ websites, chatting with their HR people…
Wes, over in customer support, just bogged down your entire network by downloading a video file of Metallica in concert…
Guy, your new hire in shipping, is on hotdate.